As our Web Developer, you'll architect and troubleshoot high-performing WordPress sites for painting & concrete coating companies across the US & Canada — from custom code to CRM integrations to page speed that converts. Remote, half-day Fridays, and a team that moves fast.
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Base Coat Marketing is a niche digital agency obsessed with generating high-quality leads for Painting & Concrete Coating companies across the US & Canada. We combine cutting-edge ads, SEO, and web design to make our clients unstoppable.
This role is ideal for someone who is both hands-on and detail-oriented, with strong experience in WordPress development, technical problem-solving, and integrations across multiple platforms.
Build, edit, and maintain WordPress websites using themes, page builders, and custom code.
Fix bugs, plugin conflicts, tracking errors, and page speed performance issues.
Work with the SEO, Ads, CX, and Media teams to support ongoing website needs.
Set up and onboard new client websites, including CRM (Go HighLevel) configurations and integrations.
Manage third-party integrations — Zapier, Google Analytics, Tag Manager and more.
Run QA checks, responsive design testing, and cross-browser validation.
Monitor and improve site performance, uptime, and technical SEO health.
Handle DNS, domain configurations, migrations, and hosting environments (Cloudflare, WP Engine).
You have 2–5 years of experience in WordPress development or a similar role.
You know HTML, CSS, JavaScript and PHP well.
You've worked with page builders like Elementor or Avada.
You're familiar with technical SEO best practices and tools (GA4, GSC, etc.).
You've built integrations and automations — Zapier, APIs, CRM tools.
You have a solid understanding of hosting, DNS, SSL and website infrastructure.
You bring strong problem-solving skills and real attention to detail.
You can manage multiple projects and prioritize effectively in a fast-paced environment.
Nice to haveDesign experience.
Starting salary.
Tell us about your work and we'll take it from there. The application takes just a few minutes.